Visual Studio Partner Summit; Source: @LadyQuestAway twitter feed
worked at Syncfusion for 15 years, I have had the pleasure of working with
Microsoft through various partner levels and programs—each has provided
Syncfusion first started up back in 2001, we weren’t yet a VSP partner. On the
technical side, we were a Sim-Ship Partner already, meaning that we promised to
release a compatible version of our controls within 60 days of a new release of
Visual Studio. We continue to be Sim-Ship Partners to this day.
then, in 2001, we were able to be listed in the Visual Studio Gallery (now
merged with the Visual Studio Marketplace). This can give you great visibility for your
new products to a highly targeted audience of developers working with the
Visual Studio family of products.
2007, we joined the Visual Studio ecosystem at the Alliance Level, which had many
additional benefits such as access to the Visual Studio Partner Summit in
Redmond, which I’ll detail later, and the possibility of being featured on a Channel
9 show. In fact, our VP, Daniel Jebaraj,
was just recently featured in such an episode on Visual Studio Toolbox, where he presented our Xamarin.Forms
controls, Metro Studio, and Succinctly
series of free technical e-books.
the last 16 years, we have moved from the Alliance Level and, as of 2017, we
are Premier Partners. At this level, we get great benefits like the ability to
get a quote from a Microsoft executive for a press release, requesting a social
media post from @VisualStudio, and much more.
you are a start-up or individual developer, and you haven’t already, you can
download the Visual Studio Community Edition as an individual developer. Likewise, Syncfusion offers a community license edition of over 800+ components for individual
developers and start-ups.
you are creating tools or solutions for .NET developers, then you should consider
joining the Visual Studio Partner
Program, which “provides direct access to business-enhancing marketing and
technical resources, previews of upcoming technologies, and key integration
scenarios and support for developing products that integrated with Visual
Studio®, TFS, Visual Studio Team Services, Visual Studio Code, or Xamarin®,” as
per the program
are three levels of the Visual Studio Partner Program—basic, alliance, and
premier. You can read more about it at vspartner.com/benefits. If you are a start-up, the basic level would
be a good starting point and offers a long list of benefits. As mentioned
earlier, a great benefit is the listing of your products on the Visual
Studio Marketplace. In addition to
the targeted .NET audience, you can show off your “Visual Studio Partner”
VSP members pose for selfie with
Laura Quest; Source: @LadyQuestAway
I said earlier, I was honored last year to attend the Visual Studio Partner
Summit in Redmond and learn from the VSP program managers about great benefits,
how we can best leverage our relationship with Microsoft®, and upcoming
benefits and strategies.
was great to meet with the other Visual Studio Partners, as well, such as
Mobilize.net, LEAD Technologies, and Red Gate.
In fact, this group of VSP Program members now have a Gitter forum to
share ideas and find ways to collaborate and promote each other, as well. It is
nice to be in the program for many years, as it comes with opportunities like
this to learn more ways to work with the VSP team and collaborate with other
realize that it may seem overwhelming to start, or you may wonder why a large
company like Microsoft® would be interested in promoting your app, product, or tool.
That said, please know that Microsoft® is committed to helping entrepreneurs of
all sizes grow their businesses. Syncfusion has received many benefits through
Microsoft® programs throughout the years and you can do the same!
me leave you with a few practical tips that may help you get started:
- Have a dedicated
person assigned to manage the Microsoft® relationship. This may not be a
full-time job in the beginning, but having one point of contact will be make
the process and the relationship much more productive.
- Ensure that your
product or products are all listed in the Visual Studio Marketplace. This gains
visibility and awareness and may generate some leads for you.
- Participate in VSP
calls, webinars, and live events to get access to the latest benefits and learn
how you can best leverage them to help grow your business.